![]() Hashed emails cannot be reversed to reveal a user’s actual email. Each time an email address runs through a hashing algorithm, the algorithm returns the same unique value. EMAIL NEWSLETTERS SERIESThat algorithm returns a series of characters unique to that specific email. A hashed email is an email address that’s run through a hashing algorithm. Privacy-safe advertisingĮmail newsletters do not leverage third-party cookies to enable targeting but rather hashed emails. If you’d like to go beyond the visibility and engagement of display advertising in email newsletters, consider native ads instead, but more on that later. Furthermore, email ads located above the fold and at the top of an email newsletter are even more visible still. Highly visible inventoryĮmail newsletters are less crowded and noisy than other advertising channels, allowing your email ads to really stand out. You know how you tend to pay more attention to the conversations you enjoy having? Email newsletters are the same way.īecause subscribers have opted into the emails they receive, they’re more receptive to, and more likely to engage with email newsletter ads than interruptive pop-ups or banner ads ( 16 times more likely, to be precise). ![]() There is no need to worry about bots or ad fraud in email newsletters advertisers can rest assured that they only reach real, logged-in people within the premium environment of email newsletters. To access email newsletters, subscribers must log in to their email accounts. The unique benefits of email newsletter advertisingĮmail newsletters present benefits and advantages that most other channels don’t have. With email newsletter advertising, advertisers can access premium ad inventory in reputable publisher newsletters, like those of The New York Times, and target new and existing audiences in high-trust, high-attention environments. It allows brands to reach targeted audiences in addition to or outside of their existing CRM database. If you’ve ever sent an email to customers or prospects in your CRM database, you’ve used email marketing as a tactic.Įmail advertising, on the other hand, is a subset of paid advertising. What is email newsletter advertising?Īlthough the terms “email advertising” and “email marketing” are sometimes used interchangeably, they refer to very different things.Įmail marketing is the use of your proprietary email messaging to reach existing contacts. It’s safe to say that email is here to stay and has only further solidified its place in consumers’ lives. Furthermore, more than 60 percent of consumers cite email as their preferred method of hearing from brands. People now reach for their email inbox instead of the morning paper to the access all the information they need (and consented to receiving). And as mobile devices have become more sophisticated, so have the ways in which brands connect with their audiences. These days, Americans spend up to three hours every day in their work inboxes and another two hours checking personal email on average. Remember Blackberrys? These devices were pivotal in enabling quick exchanges via email, fundamentally altering the way people did business. The rise of mobile devices, gave way to faster, more seamless communication. Now, email has evolved since the ’70s, and so have content consumption habits. His 400-person email list generated more than $13 million in product sales for his company, Digital Equipment Corp. A few years later, a marketing manager named Gary Thuerk sent the first commercial email. ![]() The first email was sent in 1971 by computer engineer Ray Tomlinson.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |